Merritt Wherry

AI Consultant & B2B Content Strategist | Creator of the ALIGN Framework

I help businesses figure out where AI fits and how to use it without cutting corners on data safety, compliance, or quality. Audits, content, video, and hands-on implementation.

About Me

I work with B2B technology companies to figure out where AI fits in their operations, then I help them actually use it. That means workflow audits, competitor analysis, AI-generated video production, content strategy, and building practices that hold up under GDPR, the EU AI Act, and real-world scrutiny. I created the ALIGN Framework as a five-step method for using AI effectively and responsibly at work.

My background is in regulated, high-stakes environments. I spent four years managing animal research compliance at the University of Pittsburgh, handling thousands of protocols, building a full documentation migration from Excel to Airtable, and creating a custom AI tool to help researchers prepare regulatory submissions. Before that, I managed cancer and biomedical research lab operations at Georgetown University and The George Washington University. Compliance, documentation, and institutional process are second nature.

I've also taught English as a foreign language for over a decade across Italy, the Netherlands, and the US. I'm CELTA-certified, which means I'm formally trained to teach adults, not just present information at them. That teaching background is core to how I approach AI work: I make complex systems understandable for the people who need to use them.

I work with businesses across the US, UK, and EU. I've lived and worked in all three regions, and I take data privacy and regulatory compliance seriously because I've spent my career in environments where getting it wrong has real consequences. Right now I work as a Senior Administrator at the University of Birmingham while building this consulting practice.

The ALIGN Framework

Five steps to using AI effectively and responsibly at work

Unlike prompting-only frameworks, ALIGN covers the full lifecycle of AI use. From setting up a task to grading the output before you send it. It's aligned with Skills England's six foundational domains, UK GDPR, and EU AI Act principles.

A

Assess

Assess the situation. What's the task, who's it for, what context does AI need? Give it the full picture.

L

Limit

Set boundaries. Privacy, tone, format, compliance rules, what's off limits. This is where data safety lives.

I

Implement

Put AI to work on your actual task. Not a hypothetical. Your real work.

G

Grade

Grade the output. Is it accurate? Is it safe? Is it compliant? Does it meet your standard? Score it before you use it.

N

Next

Decide your next move. Use it, revise it, or reject it. Every output ends with a decision, not a shrug.

What I Offer

AI Audits & Implementation

I audit your team's workflows, identify where AI can save time, and deliver a report with specific tool recommendations and an implementation roadmap. I also build AI-generated video and content assets as part of ongoing client engagements.

AI Training & Workshops

Hands-on training using the ALIGN Framework for teams of up to 20. Available as a 90-minute Lightning Session, half-day workshop, or full-day Intensive. All sessions are customised to your industry and your team's actual workflows.

B2B Content & Strategy

Blog posts, white papers, case studies, competitor analysis, and website copy for B2B brands in technology, higher education, and food and beverage. I also produce AI-generated video content for marketing and internal communications.

Things I've Built

AI CONSULTING

AI Audit & Competitor Analysis

Ongoing monthly AI audits and competitor analysis for a European circular IT company. Covers AI marketing tools, AI detection methods, content strategy, and market positioning.

AI VIDEO

AI-Generated Video Production

Producing AI-generated promotional and marketing video content for B2B technology clients and broadcast media, using tools including Kling, Veo, and CapCut.

FRAMEWORK

The ALIGN Framework

A five-step AI methodology aligned with Skills England's six foundational domains, UK GDPR, and EU AI Act principles. Designed for practical workplace adoption.

WEB PROJECT

Client Website Build

Designed and built a professional portfolio and booking site for a voice actor and radio presenter. Fully responsive, deployed on Netlify.

Where I've Worked

2024 - Present

AI Consultant & B2B Content Strategist

Independent

B2B content strategy and AI consulting for a Netherlands-based enterprise technology group. Producing quarterly AI audit reports covering competitor analysis, AI tool landscape, and strategic adoption recommendations. Building brand-aligned AI knowledge systems, automation workflows, and AI-generated video content. Presenting AI implementation strategies to senior leadership. Creator of the ALIGN Framework.

2026 - Present

Senior Administrator

University of Birmingham — College of Medicine and Health

Leading automation of form-based workflows using Microsoft Power Automate and championing digital transformation within the School of Medical Sciences. Coordinating recruitment and communications across the school, managing stakeholder relationships across departments. Processing financial approvals and drafting internal communications within a complex university structure.

2021 - 2025

IACUC Regulatory Coordinator

University of Pittsburgh — Office of Research Protections

Managed regulatory compliance for animal research across the institution. Contributed to the development and deployment of a custom GPT enabling researchers to draft and refine protocols with AI assistance, reducing revision cycles. Led implementation of Airtable and Salesforce systems, designed training programmes, and onboarded staff. Authored Standard Operating Procedures and advised senior stakeholders on complex regulatory matters.

Earlier Roles

Lab Manager

Georgetown University / The George Washington University

Ran day-to-day laboratory operations supporting active research programs.

10+ Years

ESL Teacher

Italy, Netherlands & United States

CELTA-certified with over a decade of international English language teaching.